Dissecting Design and Color

This is a reverse engineer post for a Nike poster. I took apart the design and analyzed the contrast, repetition, alignment, proximity, and color. The original designer of this poster is Chris Pow, and can be found at this link: https://www.behance.net/gallery/10688067/Nike-Dunk-Poster



this particular design is fairly simple, so it doesn’t have many contrasted elements. The main contrast in this piece would be the contrast in color used for the text. “BE ORIGNIAL” is in a bold black, while the “NIKE” is blue.

reverse engineer contrast


I love the repletion used in this design. There is a paint-drip theme going on; the splatters that come off the top of the shoe are repeated in the drips coming off the Nike logo. We can see a repetition in the color scheme as well, especially in the blue used on the shoe and Nike logo.

reverse engineer repetition.jpg


As you can see with the red lines I’ve roughly drawn, everything is lined up with each other quite nicely. The distance between the Nike logo and the top edge is the same as the distance between the text and the bottom edge. the very left orange drip lines up with the edge of the bottom text, and the tip of the shoe lines up perfectly with the left edge of the Nike logo. Also, this design isn’t aligned on the center. Instead, it has a slight left alignment, which balances out with the text in opposite corners.

reverse engineer alignment 2


Though there are only three main elements that out eyes focus on in this design (logo, shoe, and text), they have a specific proximity to each other. The logo and text were placed in opposite corners because they didn’t necessarily need to be grouped together. The are two separate items that are not related, so they were not placed near each other.

reverse engineer proximity.jpg


I haven’t marked up this photo because the color is everywhere. The choice of colors for this design was well-thought out. He used complimentary colors with shades of blue and orange.


Overall, this was a fantastic design. It’s simple, yet all of these elements work together to make it great. It includes obvious use of contrast, repetition, alignment, proximity, and color.


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