Typography Time

The above image was created by Katie Lesser, copyright of Bates creative group LLC, and can be found on Behance at the following link: https://www.behance.net/gallery/2273388/National-Parks-Magazine

In this post I am focusing specifically on the typography included in this magazine cover. This is a cover for National Parks Magazine. Within the design, we can easily pick out two different type categories: Oldstyle and Sans Serif.

Typeface #1: Oldstyle

The title of the magazine, “National Parks,” uses the oldstyle category of type. There are three main identifiers: the serifs, the thick/thin transitions, and the diagonal stress. Oldstyle fonts have a serif, but they aren’t all leveled horizontally. you can see the diagonal stress on the serif at the top of the “L” in “National.” I also traced over the lines in the “N” to make the thick/thin transitions more noticeable. The down stroke goes from thick to thin when it hits the vertical stroke.


Typeface #2: Sans Serif

The second typeface used here is from the sans serif category. This is a very clean font. Sans indicates that there are no serifs. There’s one other indicator that is easily recognizable in this typeface, and that is the thick/thin transitions. There is only one thickness throughout the type, with no transitions in the strokes. You can see the consistency and lack of serifs in the red circles and lines I’ve drawn.

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The main contrast in these two typefaces would be their weight and structure. In the green box I’ve drawn, there is a sort of key. The top red line indicates the weight/thickness used in the first typeface (oldstyle), and the bottom line represents the weight/thickness of the second (sans serif). I’ve also circled the serifs again in “National” and compared it to the lack of serifs used in “Hawaii.”

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I really enjoy the cleanness of this design, and the contrasting typefaces pull it all together. Oldstyle and Sans Serif are from two different typeface categories, which makes them perfect to use together in the same design. Some of the contrasted elements included the use of serifs and thick/thin transitions.



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